Tuesday 17 March 2015
Friday 13 March 2015
Thursday 12 March 2015
What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and
why?
After researching into all the
major publishers, I have decided to publish my magazine independently. First of
all, I looked at the benefits of distributing my magazine through big companies
such as IPC and Bauer, they offer a high platform for my magazine to start
publishing at and would allow me time to build my product from scratch, would
give a lot of financial backing and can allow me to invest in technology.
However, this does not necessarily guarantee me full editorial control over my
product. Because of this, I have chosen to publish my magazine independently. I
also have to consider what publishers would be interested in my product being
as it is such a different product to every other music magazine being published
by UK publishers and being published by an overseas corporation could be tough
to keep regular involvement with your publishers and could result in frequent
flights for meetings. This could however be tackled with the growing importance
of the internet, as Skype calls and emails can allow me to keep in touch with
my publishers on a regular basis.
The advantages of publishing my
magazine independently are that I am in full control of the product and so can
moderate the content, who I feature in my magazine and advertisements; this
would be good because I can keep the magazine the same as it progresses.
Independent publishing is also appealing to a lot of people in my target
audience because many young people now want to support their ‘local scene’ and
people who are self-employed rather than big corporations. Independent
publishing is great for my magazine’s reputation as well as being a great
marketing technique when aided by social networking. The disadvantages of
independent publishing are that I have to fund the whole production and I need
to make sure that I am financially stable enough to do so, because if I am not
I will not get as much time as I would if I had the backing of a major
publisher. I also won’t have the platform that major publishers provide in the
way of publishing, I will have to deal with where and how I distribute my
magazine, I will not be able to walk into WH Smiths for example and sell my
magazine there if I am working on it alone.
If I was to distribute my product
through a major publishing institution there would be a lot of benefits. I would
be fully supported financially and would be able to afford technology that I
may not have been able to on my own without any backing that would maximise my
magazine’s production and would buy me time to build as the pressure of
succeeding straight away is not as crucial. Getting my magazine into the major
retail spaces such as WH Smiths would not be an issue, this gives my magazine a
platform and enables it to mix in with other music magazines, offering a wider
audience as it is given more publicity and distribution from the off, Bauer,
one of the most influential publishers as an example reach over 19 million
people across their different platforms. There is also the link between major
national publishers and distribution company Marketforce (UK) which can
maximise shelf space, this connection however only applies to magazines which
are likely to be commercially successful instantly. The problems with being
published by a major publisher is that I will not be guaranteed 100% creative
control over my product, there could be disagreements over what can or cannot
feature in my magazine and I could also be forced to feature content I might
not want to and this would be frustrating for me as it is my magazine, I want
to control what I do and don’t put in my magazine and I want to reach to my
specific target audience, not display to an audience with interests I am not
passionate about. There is also an added pressure to succeed long term because
if the product doesn’t sell as expected and the publisher of my magazine starts
to lose money because of this, they could decide to drop my magazine and stop
publishing it all together.
Wednesday 4 March 2015
Tuesday 3 March 2015
Monday 2 March 2015
Location, Props and Costume Report
Location, Props and Costume Report
I have taken all but one of my images in the photography
studio at college, the image I have used on my front cover was taken in studio
at college as I could take full advantage of the green screen and lights
provided, this helped make sure I could get the best lighting possible and made
it easy to crop when it came to editing the image for my front cover. There is
not much in the way of colours other than dark red and beige, predominantly it
is black. This links to the colours I have chosen to use for my magazine. I had
my friend stand in a serious pose to show rebellion as my target audience is a
rebellious young male audience. The image I have used for my contents page was taken
at a different location – Martham skate park, being as my magazine is a hip-hop
and skateboarding magazine this aids putting across that this is the type of
magazine I am going for. I got my friend to do an “Ollie”, which is a basic skateboarding
trick off of the box, this gives my magazine appeal as a skateboarding magazine
and attracts the eye of skaters. The image on my feature article was taken in
the studio at college and is of the same person I used on the front cover, for
the purpose of this magazine made up rapper, “Erniethewhite”. He is using a gun
as a prop to signify that he is rebellious and to look intimidating, a perception hip hop artists want to convey.
The costumes used in the cover include skate brands and street wear such as
Alife and past season Tommy Hilfiger.
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