Information on Magazine Publishers

Information on Magazine Publishers

IPC Media

With over 85 iconic media brands, IPC Media (now known as Time Inc. UK) creates content for a wide variety of audiences for multiple media platforms. IPC Media goes across print, online, mobile and tablets; this ensures IPC is accessible by anybody of any age across any media product.  New Musical Express (better known as its abbreviation NME) is one of IPC Media’s most established and acknowledged publications having been around since 1952 (although IPC haven’t always had the rights to the publication) along with “Marie Clare” which is the other most popular and most regularly purchased aiming towards a more niche target audience. IPC Media (The International Publishing Corporation) was formed in 1963. IPC focuses on three main audiences: men, mass market women and upmarket women.

IPC Media’s wide spectrum of magazines covers all genres such as; women’s magazines, men’s magazines, home and garden, sports and music. IPC Media for the most part produce magazines fit for women and appeal to them most with a variety of magazines for the female target audience such as “woman”, “woman&home” “woman special series”, “woman’s own” and “woman’s own lifestyle specials”. On the other hand, IPC Media offer a range of other magazine genres such as sports with publications such as; “world soccer”, “cycling fitness” and “golf monthly” and “yachting monthly”, predominantly aimed towards the male target audience and inferring the target audience is wealthy as one of the key ideologies suggesting they are interesting in boats, yachts and may be in a financial position to afford to own a boat.

Bauer

Bauer Media is part of the Bauer Media Group, Europe’s largest privately owned publishing group. Bauer is a worldwide media empire which offers over 300 publications in 15 countries. Bauer is a multi-media platform with an offering of online and print publications, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following attainment of Emap PLC’s consumer and specialist magazines, online, TV, radio and digital businesses. Cooperatively, the group employs 6,400 people.

Bauer Media is a multi-platform UK-based media group consisting of many off shooting companies focusing on two main media platforms, print magazines and radio. Currently, Bauer Media, widely acclaimed as industry innovators, has over 80 influential brand names ranging varyingly from Heat, MATCH!, CAR and Parkers.

Bauer Media publish a vast range of different magazines, as a result managing to provide for numerous diverse target audiences ranging from men to women, to teenagers. Bauer Media’s women’s collection covers a comprehensive choice of interests entailing such items as celebrities, lifestyle, health and fashion. This would include magazines such as heat, which distributes “MUST READ” celebrity news and gossip, as well as real life news. Other magazines targeted directly towards women are more fashion based GRAZIA and Closer. Bauer Media are among forerunners in music and entertainment with titles such as Kerrang, Q and Mojo. Q connects the music and lifestyle audience, Mojo focuses on “timeless music”, whereas Kerrang branch to the rock and metal genre. Entertainment wise for a younger audience is Empire, the movie magazine with record breaking covers.

Conde Nast

Conde Nast, founded in 1909, is a global multi-platform media company that produces high quality magazines, websites and digital content. Conde Nast’s target audience is predominantly high class adults, usually women due to the high quality magazines published. Because of the quality they have a tendency to be more expensive than average magazines picked up by the working class, thus making them unlikely to be affordable to the working class. Conde Nast do not publish magazines aimed at lower class target audiences as they are a high end company.

With 263 million consumers in 30 different markets, the company’s magazines include some of the worlds most respected and high class magazines such as GQ, The New Yorker, Vanity Fair, Glamour, Architectural Digest and Vogue to name a few. As well as the 143 magazines and 130 websites published, the company expands out to restaurants, education, film, television and premium video programming. The company even has “Conde Nast Entertainment” as of 2011, which develops film, television and digital video programming. Conde Nast also delves into the fashion industry owning FFM (Fairchild Fashion Media) which publishes titles such as WWD, M, Beauty Inc. and website Style.com.

There are around 1000-5000 employees in Conde Nast to date, with its headquarters situated in the world trade center in New York. Like many other publishers, Conde Nast have their own website. This aids attracting a larger audience due to its wide accessibility on many different platforms and furthers the promotion of their magazines and sponsors.